Facebook & Social Media Advertising In Brightwaters

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Brightwaters, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

Once you appear in front of people In Brightwaters, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Brightwaters to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to talk to our website design experts In Brightwaters to serve your business to succeed. Great designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In Brightwaters on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Brightwaters is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In Brightwaters Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY PPC ad consultants, our local ad agency in Nassau, SEO ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design in Nassau or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063