Facebook & Social Media Advertising In Brightwaters

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Brightwaters, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Brightwaters, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Brightwaters to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design agency In Brightwaters to work with your business to maximize results. Exceptional designs from our website design agency will help and drive results!

Reaching Your Prospects In Brightwaters on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• People who are followers of your page;
• People who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, hobbies and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Brightwaters is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In Brightwaters Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad company, our local ad company on LI, SEO ad agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web design agency, our graphic design companies or our advertising consulting services in Nassau contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen company in Nassau and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063