Facebook & Social Media Advertising In Bellmore

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Bellmore, having the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

After you connect with people In Bellmore, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Bellmore to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design experts In Bellmore to assist your business to succeed. Powerful designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Bellmore on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Prospects who are followers of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Bellmore is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Bellmore Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local ad professionals, search engine optimization ad agency in New York or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design or our marketing consulting services in New York call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in NY and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063