Facebook & Social Media Advertising In Bellmore

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Bellmore, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

After you connect with people In Bellmore, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Bellmore to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to let our website design company In Bellmore to serve you to achieve real results. Strong designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Bellmore on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Potential customers that are fans of your page;
• Prospects who have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, pursuits and much more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Bellmore is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any organization who does business locally In Bellmore Facebook is an excellent method to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local advertising agency, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design gurus, our graphic design services on Long Island or our marketing consulting services in NY call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063