Facebook & Social Media Advertising In Baldwin Harbor

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Baldwin Harbor, with the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

Once you reach people In Baldwin Harbor, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Baldwin Harbor to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to engage our website design experts In Baldwin Harbor to serve your business to achieve real results. Quality designs created by our website design experts drive success and drive results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have very similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Baldwin Harbor is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Baldwin Harbor Facebook is a superb way to reach your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local advertising agency, search engine optimization experts or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design in Nassau County or our advertising consulting services on L.I. contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063