Facebook & Social Media Advertising In Baldwin Harbor

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Baldwin Harbor, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you reach people In Baldwin Harbor, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Baldwin Harbor to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to talk to our website design company In Baldwin Harbor to work with your business to succeed. Exceptional designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• People who are fans of your page;
• Potential customers who have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, pursuits and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Baldwin Harbor is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Baldwin Harbor Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising company, our local ad agency in Nassau, SEO ad agency in Nassau County or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design professionals, our graphic design in Nassau County or our online marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063