Facebook & Social Media Advertising In Yaphank

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Yaphank, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

When you appear in front of people In Yaphank, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Yaphank to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to engage our website design experts In Yaphank to aid you to succeed. Great designs from our website design agency help your business and secure results!

Reaching Your Prospects In Yaphank on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Yaphank is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In Yaphank Facebook is a superb way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad professionals in Suffolk, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design in Suffolk or our online marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen in Nassau County and services of our paid ads consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063