Facebook & Social Media Advertising In Yaphank

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Yaphank, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you reach people In Yaphank, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Yaphank to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design experts In Yaphank to work with your business to achieve results. Professional designs from our website design agency can help and achieve results!

Reaching Your Prospects In Yaphank on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Yaphank is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any business who does business locally In Yaphank Facebook is an excellent technique to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad experts in NY, search engine optimization experts in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design agency, our graphic design companies or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen on Long Island and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063