Facebook & Social Media Advertising In Valley Stream

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Valley Stream, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

Once you reach people In Valley Stream, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Valley Stream to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to meet with our website design experts In Valley Stream to help your business to maximize results. Great designs by our website design experts drive success and secure results!

Reaching Your Prospects In Valley Stream on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects that have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, interests and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Valley Stream is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business locally In Valley Stream Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by just targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local advertising company in Suffolk County, SEO professionals or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063