Facebook & Social Media Advertising In Valley Stream

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Valley Stream, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

When you reach people In Valley Stream, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Valley Stream to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to speak with our website design experts In Valley Stream to serve you to achieve real results. Strong designs developed by our website design agency help you and secure results!

Reaching Your Prospects In Valley Stream on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• People that are enthusiasts of your page;
• People who have related passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, pursuits and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Valley Stream is its ability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any business who does business locally In Valley Stream Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising company, our local advertising agency on Long Island, SEO ad agency in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design consultants, our graphic design in NY or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen in Nassau and services of our display advertising company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063