Facebook & Social Media Advertising In Valley Stream

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Valley Stream, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you appear in front of people In Valley Stream, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Valley Stream to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design experts In Valley Stream to help your business to maximize results. Quality designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Valley Stream on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Individuals that are fans of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Valley Stream is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business regionally In Valley Stream Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click ad company, our local advertising consultants, SEO experts in Nassau or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design or our marketing consulting services on L.I. call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063