Facebook & Social Media Advertising In Valley Stream

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Valley Stream, with the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you reach people In Valley Stream, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Valley Stream to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design company In Valley Stream to help your business to achieve results. Powerful designs developed by our website design company help your business and achieve results!

Reaching Your Prospects In Valley Stream on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Valley Stream is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they see your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Valley Stream Facebook is a superb way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad company, search engine optimization advertising agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design services on Long Island or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063