Facebook & Social Media Advertising In Syosset

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Syosset, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you appear in front of people In Syosset, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Syosset to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design company In Syosset to help you to maximize results. Quality designs implemented by our website design company help your business and achieve results!

Reaching Your Prospects In Syosset on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• People that are enthusiasts of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, pursuits and even more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Syosset is its ability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Syosset Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click advertising agency, our local ad professionals in Suffolk, SEO ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design company, our graphic design on L.I. or our advertising consulting services in Nassau call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our paid ads company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063