Facebook & Social Media Advertising In Sound Beach

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Sound Beach, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

After you reach people In Sound Beach, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Sound Beach to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to let our website design agency In Sound Beach to aid your business to achieve results. Strong designs designed by our website design company help your business and secure results!

Reaching Your Prospects In Sound Beach on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Prospects that are fans of your page;
• Prospects who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and even more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Sound Beach is its ability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Sound Beach Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local ad agency in Nassau County, SEO advertising agency in Nassau or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company in Suffolk County and services of our paid ads experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063