Facebook & Social Media Advertising In Sound Beach

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Sound Beach, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

Once you connect with people In Sound Beach, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Sound Beach to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to reach out to our website design agency In Sound Beach to assist you to succeed. Excellent designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In Sound Beach on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• People that have related pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Sound Beach is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Sound Beach Facebook is a superb technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local advertising experts, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design services or our advertising consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063