Facebook & Social Media Advertising In Shirley

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Shirley, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

When you reach people In Shirley, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Shirley to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to reach out to our website design agency In Shirley to work with your business to achieve results. Exceptional designs by our website design company help you and achieve results!

Reaching Your Prospects In Shirley on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Individuals who are followers of your page;
• Individuals who have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Shirley is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Shirley Facebook is a superb way to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local ad agency on LI, search engine optimization ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design experts in Nassau County or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063