Facebook & Social Media Advertising In Shirley

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Shirley, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you appear in front of people In Shirley, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Shirley to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design experts In Shirley to assist your business to achieve results. Powerful designs from our website design experts can help and achieve results!

Reaching Your Prospects In Shirley on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• People who are followers of your page;
• Potential customers who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, location, pursuits and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Shirley is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who does business locally In Shirley Facebook is an excellent technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC ad consultants, our local ad professionals in New York, SEO ad agency or remarketing campaign on LI
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design in Suffolk or our online marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063