Facebook & Social Media Advertising In Shirley

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Shirley, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you reach people In Shirley, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Shirley to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Shirley to aid you to achieve real results. Exceptional designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Shirley on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Potential customers that are fans of your page;
• Individuals that have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, pursuits and even more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Shirley is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Shirley Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad company, our local ad experts, SEO advertising agency in NY or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design gurus, our graphic design services or our marketing consulting services in New York contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation on L.I. and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063