Facebook & Social Media Advertising In Sea Cliff

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Sea Cliff, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you connect with people In Sea Cliff, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Sea Cliff to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design agency In Sea Cliff to assist your business to achieve real results. Exceptional designs developed by our website design agency help your business and secure results!

Reaching Your Prospects In Sea Cliff on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• Individuals who may have related interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Sea Cliff is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business locally In Sea Cliff Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad consultants on LI, SEO ad agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design consultants, our graphic design experts in Suffolk County or our marketing consulting services on LI contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063