Facebook & Social Media Advertising In Saddle Rock

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Saddle Rock, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you appear in front of people In Saddle Rock, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Saddle Rock to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design experts In Saddle Rock to help your business to succeed. Quality designs designed by our website design agency help you and secure results!

Reaching Your Prospects In Saddle Rock on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, location, interests and even more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Saddle Rock is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Saddle Rock Facebook is a great technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC advertising agency, our local ad consultants in Suffolk County, SEO ad agency or retargeting agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design professionals, our graphic design experts or our online marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063