Facebook & Social Media Advertising In Plandome Manor

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Plandome Manor, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

After you reach people In Plandome Manor, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Plandome Manor to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to meet with our website design company In Plandome Manor to help your business to achieve real results. Quality designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Plandome Manor on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Individuals that are fans of your page;
• People that have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, interests and more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Plandome Manor is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Plandome Manor Facebook is an excellent method to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC ad consultants, our local advertising professionals, SEO ad agency or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design professionals, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in NY and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063