Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Wantagh If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In North Wantagh, possessing the interests and geo targeting you want. Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost? When you appear in front of people In North Wantagh, then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In North Wantagh to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations? Before launching your marketing campaign, we are able to help you to identify precisely what you need to accomplish. Remember to talk to our website design agency In North Wantagh to aid you to achieve real results. Strong designs designed by our website design agency drive success and secure results! Reaching Your Prospects In North Wantagh on Facebook There are a variety of methods to reach an "Audience" on Facebook: Focusing on individuals who have been to your web site previously (retargeting); Individuals who are followers of your page; Prospects who have related interests (which include other pages on Facebook); Individuals who meet demographic criteria; Individuals who are currently your customers; and the list goes on... With Facebook, we will target people - by gender, age, income, career, job title, location, passions and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created. We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Advantage Over Google: No Search Necessary The primary benefit Facebook offers In North Wantagh is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently. The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Getting to Local Areas Are you a lawyer? Physician? Home repair business? A restaurant or retailer? For any company who conducts business regionally In North Wantagh Facebook is a superb method to appear in front of your target audience. We have the ability to concentrate on your prospects in many ways. Only want to reach women 35-65 in a couple of zip codes? Not a problem! Want to have a special on Tuesdays? We can do that. The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right market, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other mind-set. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help). In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below. If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Nassau County, SEO ad agency or remarketing companies in Suffolk please contact our offices. So is Social Media Advertising on Facebook a Great Deal? Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends on the numbers. Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design companies or our online marketing consulting services contact us today. Facebook Campaigns Have To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook. Our lead generation company in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In North Wantagh and Facebook Everyone's requirements are very different, there aren't any absolute solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a call . We're happy to talk about your business and requires, and see if there is a way we can help you productively grow your business. 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