Facebook & Social Media Advertising In North Amityville

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In North Amityville, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

After you connect with people In North Amityville, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In North Amityville to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to meet with our website design company In North Amityville to assist your business to maximize results. Effective designs from our website design company will help and secure results!

Reaching Your Prospects In North Amityville on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Potential customers who are fans of your page;
• People who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In North Amityville is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who conducts business locally In North Amityville Facebook is an excellent technique to reach your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising company, our local advertising company in Suffolk, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design in New York or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063