Facebook & Social Media Advertising In Miller Place

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Miller Place, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

Once you appear in front of people In Miller Place, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we trying to get people In Miller Place to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design experts In Miller Place to help your business to maximize results. Effective designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In Miller Place on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site in the past (retargeting);
• Individuals that are fans of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Miller Place is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Miller Place Facebook is a great way to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency on Long Island, SEO professionals or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design in Suffolk or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen on LI and services of our display advertising professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063