Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Mill Neck If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Mill Neck, having the interests and geo targeting you want. Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money? When you appear in front of people In Mill Neck, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Mill Neck to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups? Before starting your campaign, we can help you to pinpoint precisely what you really need to achieve. Remember to let our website design agency In Mill Neck to work with your business to maximize results. Effective designs by our website design agency help your business and achieve results! Reaching Your Prospects In Mill Neck on Facebook There are many methods to appear in front of an "Audience" on Facebook: Targeting those who have been to your website previously (retargeting); People that are enthusiasts of your page; Potential customers that have similar pursuits (such as other pages on Facebook); Potential customers who meet demographic criteria; Individuals who are currently your customers; and the list goes on... With Facebook, we will target individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google and Bing: No Search Required The primary benefit Facebook offers In Mill Neck is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently. The search engines like Google are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect. Pro: Facebook is Fantastic for Getting into Regional Niches Are you a lawyer? Health care provider? Home services business? A restaurant or retailer? For any organization who conducts business locally In Mill Neck Facebook is a great method to reach your audience. We can target your prospects in numerous ways. Only need to reach women 35-65 in a few zip codes? Not an issue! Want to have a special on Mondays? We are able to do that. The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right geo, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different frame of mind. Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help). In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below. If you would like to discuss the services of our PPC advertising company, our local advertising agency in New York, SEO ad agency or retargeting companies in NY please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "good deal" for your marketing dollars really will depend on the numbers. Suppose Google clicks are $11 and Facebook clicks are $1. Which one is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our Nassau website design agency, our graphic design services in New York or our marketing consulting services call us today. Facebook Promotions Have To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook. Our lead generation service and services of our display ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing and Advertising In Mill Neck and Facebook Everyone's requirements are very different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to discuss your business and needs, and see if there is a way we can assist you to productively grow your business. 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