Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Mill Neck If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Mill Neck, having the interests and geography you want. Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it? After you reach people In Mill Neck, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Mill Neck to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations? Prior to launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve. Remember to reach out to our website design company In Mill Neck to work with your business to maximize results. Quality designs from our website design experts drive success and drive results! Reaching Your Prospects In Mill Neck on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Concentrating on individuals who have been to your web site previously (retargeting); Individuals who are enthusiasts of your page; Potential customers who have similar passions (such as other pages on Facebook); Prospects who meet demographic criteria; People who are already your customers; and the list goes on... With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, interests and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google: No Search Necessary The primary advantage Facebook offers In Mill Neck is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something like what you provide very recently. The search engines are restricted to the people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Reaching Out to Regional Markets Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant? For any business who does business regionally In Mill Neck Facebook is a great way to reach your target audience. We have the ability to target your prospects in many ways. Only wish to reach women 35-65 in a couple of zip codes? Not a problem! Want to have a special on Mondays? We are able to do that. The beauty of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different state of mind. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively searching for a lawyer, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next. If you would like to discuss the services of our PPC ad agency, our local advertising agency, search engine optimization company in Nassau or retargeting campaign in Suffolk County please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "good deal" for your marketing dollars really depends on the numbers. Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again. Just remember to have your design strong before running ads like these. For info about our Suffolk County web design professionals, our graphic design services or our marketing consulting services contact us today. Facebook Strategies Need To Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook. Our lead generation in Nassau and services of our paid ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing In Mill Neck and Facebook Everyone's requirements are very different, there are no all purpose solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule an appointment . We're happy to go over your business and requires, and see if there is a way we can help you effectively increase your business. 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