Facebook & Social Media Advertising In Kings Point

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Kings Point, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you reach people In Kings Point, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we trying to get people In Kings Point to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design experts In Kings Point to serve your business to succeed. Exceptional designs designed by our website design company will help and secure results!

Reaching Your Prospects In Kings Point on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, hobbies and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Kings Point is its ability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any organization who does business regionally In Kings Point Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local ad agency on Long Island, SEO advertising agency on LI or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design professionals, our graphic design or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063