Facebook & Social Media Advertising In Glen Head

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Glen Head, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it?

After you reach people In Glen Head, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Glen Head to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design experts In Glen Head to work with your business to succeed. Strong designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Glen Head on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, passions and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Glen Head is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Glen Head Facebook is a superb technique to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI PPC ad agency, our local ad agency in Nassau, SEO company or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063