Facebook & Social Media Advertising In Glen Head

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Glen Head, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

After you reach people In Glen Head, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Glen Head to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to speak with our website design company In Glen Head to assist you to achieve real results. Exceptional designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In Glen Head on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• People who are fans of your page;
• People who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Glen Head is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Glen Head Facebook is a great method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local ad agency, search engine optimization ad agency or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063