Facebook & Social Media Advertising In Freeport

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Freeport, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you reach people In Freeport, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In Freeport to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to call our website design experts In Freeport to aid your business to achieve results. Strong designs by our website design agency will help and achieve results!

Reaching Your Prospects In Freeport on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• People that are fans of your page;
• People who have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, area, interests and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Freeport is its ability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any business who does business locally In Freeport Facebook is a superb method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local ad professionals in Suffolk, SEO experts or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design services in New York or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063