Facebook & Social Media Advertising In Freeport

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Freeport, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you reach people In Freeport, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Freeport to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Freeport to serve you to maximize results. Effective designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Freeport on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• People who are enthusiasts of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, area, interests and much more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Freeport is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any organization who conducts business regionally In Freeport Facebook is a great technique to reach your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local ad experts in Suffolk County, SEO ad agency on LI or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design agency, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our paid ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063