Facebook & Social Media Advertising In Floral Park

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Floral Park, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

When you reach people In Floral Park, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Floral Park to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design experts In Floral Park to help your business to achieve real results. Professional designs created by our website design company will help and secure results!

Reaching Your Prospects In Floral Park on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Floral Park is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any business who does business locally In Floral Park Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising experts on Long Island, SEO advertising agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design on Long Island or our online advertising consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063