Facebook & Social Media Advertising In East Shoreham

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In East Shoreham, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you connect with people In East Shoreham, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In East Shoreham to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design agency In East Shoreham to assist you to maximize results. Powerful designs from our website design company drive success and drive results!

Reaching Your Prospects In East Shoreham on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, interests and more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In East Shoreham is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In East Shoreham Facebook is a great technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local ad company in NY, SEO company or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design services or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service in Suffolk County and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063