Facebook & Social Media Advertising In Dix Hills

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Dix Hills, with the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you appear in front of people In Dix Hills, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Dix Hills to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design experts In Dix Hills to help your business to achieve results. Strong designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Dix Hills on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, pursuits and even more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Dix Hills is its ability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any company who conducts business locally In Dix Hills Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by merely targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency on Long Island, SEO ad agency in Suffolk or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design on Long Island or our online advertising consulting services in NY call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our paid ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063