Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Dix Hills If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Dix Hills, possessing the interests and geo targeting you want. Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it? After you appear in front of people In Dix Hills, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Dix Hills to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups? Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve. Remember to allow our website design company In Dix Hills to work with your business to succeed. Excellent designs by our website design agency can help and achieve results! Reaching Your Prospects In Dix Hills on Facebook There are many ways to reach an "Audience" on Facebook: Targeting those who have been to your website before (retargeting); Prospects that are fans of your page; People who have related passions (including other pages on Facebook); Potential customers who meet demographic criteria; Individuals that are currently your customers; and the list goes on... With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, interests and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google and Bing: No Search Needed The main advantage Facebook offers In Dix Hills is its ability to reach prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently. The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Wonderful for Reaching Out to Local Market Places Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer? For any organization who does business locally In Dix Hills Facebook is an excellent method to appear in front of your audience. We have the ability to target your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? Not a problem! Want to have a special offer on Mondays? We are able to do that. The great thing about Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different mind-set. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help). In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next. If you would like to talk about the services of our Suffolk County pay per click advertising company, our local ad agency on LI, SEO ad agency in NY or retargeting companies in Nassau County please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "great deal" for your marketing spend genuinely depends on the numbers. Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our Nassau web design agency, our graphic design services in Suffolk County or our advertising consulting services in Suffolk County contact us today. Facebook Promotions Must Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook. Our lead gen company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Dix Hills and Facebook Everyone's requirements are very different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to discuss your business and requires, and see if there is a way we are able to assist you to effectively grow your business. 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