Facebook & Social Media Advertising In Calverton

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Calverton, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

After you reach people In Calverton, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Calverton to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to call our website design company In Calverton to work with your business to achieve real results. Strong designs from our website design agency will help and secure results!

Reaching Your Prospects In Calverton on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Potential customers who are fans of your page;
• People that have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Calverton is its capability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In Calverton Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad professionals in Suffolk County, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web design company, our graphic design in New York or our online marketing consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063