Facebook & Social Media Advertising In Calverton

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Calverton, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

When you reach people In Calverton, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Calverton to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to reach out to our website design company In Calverton to work with you to maximize results. Quality designs implemented by our website design experts can help and secure results!

Reaching Your Prospects In Calverton on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• Individuals that are followers of your page;
• Potential customers who have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Calverton is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any business who conducts business regionally In Calverton Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising experts in New York, SEO ad agency in New York or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design services in Suffolk County or our online advertising consulting services in Nassau contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063