Facebook & Social Media Advertising In Bellerose

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bellerose, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you connect with people In Bellerose, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Bellerose to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to engage our website design experts In Bellerose to work with you to maximize results. Professional designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Bellerose on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Prospects who are fans of your page;
• Potential customers who have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These people end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Bellerose is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Bellerose Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising agency, SEO ad agency in Suffolk or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design professionals, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063