Facebook & Social Media Advertising In Bellerose

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Bellerose, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

Once you reach people In Bellerose, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Bellerose to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to call our website design company In Bellerose to work with your business to maximize results. Excellent designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Bellerose on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Individuals who may have very similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, pursuits and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Bellerose is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who does business regionally In Bellerose Facebook is an excellent technique to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising company, our local ad agency, SEO ad agency in NY or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts or our advertising consulting services in Nassau call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen company in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063