Facebook & Social Media Advertising In Bayport

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Bayport, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

When you connect with people In Bayport, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Bayport to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to meet with our website design experts In Bayport to help your business to maximize results. Powerful designs from our website design agency help you and secure results!

Reaching Your Prospects In Bayport on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Individuals who are fans of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Bayport is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Bayport Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click ad agency, our local advertising agency, SEO consultants or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design experts, our graphic design in Nassau or our online marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063