Facebook & Social Media Advertising In Bayport

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Bayport, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you appear in front of people In Bayport, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Bayport to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to allow our website design experts In Bayport to assist your business to achieve real results. Excellent designs developed by our website design experts help your business and secure results!

Reaching Your Prospects In Bayport on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Bayport is its capacity to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In Bayport Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising company on LI, SEO ad agency in Nassau or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design gurus, our graphic design services or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063