Facebook & Social Media Advertising In Westhampton

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Westhampton, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

When you connect with people In Westhampton, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Westhampton to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design company In Westhampton to help your business to maximize results. Effective designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Westhampton on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting people who have been to your website previously (retargeting);
• Potential customers who are fans of your page;
• People that have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Westhampton is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Westhampton Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click ad company, our local ad professionals, SEO ad agency in NY or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design gurus, our graphic design or our advertising consulting services in NY call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in New York and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063