Facebook & Social Media Advertising In Wading River

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Wading River, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you connect with people In Wading River, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Wading River to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design experts In Wading River to assist your business to maximize results. Exceptional designs developed by our website design company can help and achieve results!

Reaching Your Prospects In Wading River on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Prospects that have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, hobbies and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Wading River is its ability to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Wading River Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local ad agency in Suffolk, SEO ad agency in Nassau County or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063