Facebook & Social Media Advertising In Wading River

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Wading River, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you reach people In Wading River, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Wading River to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to meet with our website design experts In Wading River to aid your business to achieve results. Excellent designs by our website design company help your business and secure results!

Reaching Your Prospects In Wading River on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Wading River is its capability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Wading River Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency on Long Island, search engine optimization ad agency in Nassau or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design consultants, our graphic design experts in Suffolk or our marketing consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063