Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In South Hempstead If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In South Hempstead, having the interests and geographic targeting you want. Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost? After you connect with people In South Hempstead, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In South Hempstead to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups? Prior to starting your marketing campaign, we can help you to identify what it is that you need to achieve. Remember to engage our website design agency In South Hempstead to assist you to achieve real results. Professional designs designed by our website design company will help and drive results! Reaching Your Prospects In South Hempstead on Facebook There are numerous ways to reach an "Audience" on Facebook: Focusing on people who have been to your web site previously (retargeting); People that are fans of your page; People that have related pursuits (which include other pages on Facebook); Individuals who meet demographic considerations; People who are currently your customers; and the list goes on... With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, passions and more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Edge Over Google and Bing: No Search Necessary The main advantage Facebook offers In South Hempstead is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently. The search engines like Google are limited to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect. Pro: Facebook is Ideal for Getting into Regional Market Places Are you a lawyer? Physician? Home repair business? A restaurant or retailer? For any organization who does business regionally In South Hempstead Facebook is a superb way to appear in front of your target audience. We are able to concentrate on your prospects in several ways. Only wish to reach women 35-65 in 3 zip codes? No problem! Want to have a special offer on Thursdays? We are able to do that. The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other mind-set. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help). In comparison, an ad on Facebook may capture someone's focus. They may or may not be actively searching for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next. If you would like to discuss the services of our LI pay per click advertising agency, our local advertising agency in NY, SEO ad agency or remarketing campaign please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers. Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our NY web design agency, our graphic design companies in Suffolk or our online marketing consulting services call us today. Facebook Promotions Have To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook. Our lead gen service in Suffolk County and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising In South Hempstead and Facebook Everybody's needs are different, there aren't any blanket answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're very happy to discuss your business and needs, and see if there is a way we are able to help you productively increase your business. 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