Facebook & Social Media Advertising In South Hempstead

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In South Hempstead, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

After you connect with people In South Hempstead, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In South Hempstead to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to let our website design company In South Hempstead to aid you to achieve real results. Great designs from our website design experts help your business and drive results!

Reaching Your Prospects In South Hempstead on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Potential customers who are followers of your page;
• People who may have very similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, interests and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In South Hempstead is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In South Hempstead Facebook is a superb method to appear in front of your audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising company, SEO ad agency in Nassau or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in Nassau County or our advertising consulting services in NY contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063