Facebook & Social Media Advertising In Shinnecock Hills

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Shinnecock Hills, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

Once you appear in front of people In Shinnecock Hills, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Shinnecock Hills to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to reach out to our website design company In Shinnecock Hills to assist you to achieve results. Professional designs designed by our website design company drive success and drive results!

Reaching Your Prospects In Shinnecock Hills on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Shinnecock Hills is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any business who does business locally In Shinnecock Hills Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising experts in NY, SEO consultants or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design experts in Nassau or our marketing consulting services on L.I. call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063