Facebook & Social Media Advertising In Shinnecock Hills

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Shinnecock Hills, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

Once you reach people In Shinnecock Hills, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Shinnecock Hills to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design company In Shinnecock Hills to help you to achieve real results. Strong designs from our website design agency help your business and achieve results!

Reaching Your Prospects In Shinnecock Hills on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, hobbies and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Shinnecock Hills is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Shinnecock Hills Facebook is a superb method to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising company, our local ad company, SEO ad agency in Nassau or remarketing companies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design experts or our advertising consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063