Facebook & Social Media Advertising In Roslyn Harbor

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Roslyn Harbor, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

When you reach people In Roslyn Harbor, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Roslyn Harbor to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design agency In Roslyn Harbor to help your business to achieve results. Exceptional designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Roslyn Harbor on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals that have related passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Roslyn Harbor is its capability to get to prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Roslyn Harbor Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Suffolk PPC advertising company, our local ad professionals in Suffolk, SEO advertising agency or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design agency, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen in Suffolk County and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063