Facebook & Social Media Advertising In Roslyn

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Roslyn, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

When you connect with people In Roslyn, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Roslyn to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design company In Roslyn to assist you to achieve results. Powerful designs from our website design company drive success and secure results!

Reaching Your Prospects In Roslyn on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• People who are fans of your page;
• Prospects who may have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Roslyn is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who conducts business regionally In Roslyn Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad experts, SEO experts in NY or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design services in Nassau County or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063