Facebook & Social Media Advertising In Ronkonkoma

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Ronkonkoma, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Ronkonkoma, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Ronkonkoma to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design experts In Ronkonkoma to work with your business to achieve real results. Powerful designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In Ronkonkoma on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Individuals who are followers of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Ronkonkoma is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Ronkonkoma Facebook is a superb way to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click ad company, our local ad professionals, SEO ad agency on Long Island or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design gurus, our graphic design or our online advertising consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063