Facebook & Social Media Advertising In Riverhead

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Riverhead, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you reach people In Riverhead, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Riverhead to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to call our website design agency In Riverhead to aid you to achieve results. Strong designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Riverhead on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• People who are fans of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, area, hobbies and more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Riverhead is its ability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Riverhead Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local advertising company, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design experts, our graphic design or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063