Facebook & Social Media Advertising In Riverhead

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Riverhead, having the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you connect with people In Riverhead, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Riverhead to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to call our website design company In Riverhead to assist you to succeed. Excellent designs implemented by our website design company can help and secure results!

Reaching Your Prospects In Riverhead on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, location, hobbies and much more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Riverhead is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In Riverhead Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising agency, SEO ad agency in NY or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design gurus, our graphic design in Nassau or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen company in Nassau County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063