Facebook & Social Media Advertising In Plandome

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Plandome, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you connect with people In Plandome, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Plandome to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to call our website design experts In Plandome to aid you to succeed. Professional designs from our website design experts help you and secure results!

Reaching Your Prospects In Plandome on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• People who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, interests and more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Plandome is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Plandome Facebook is a great technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Suffolk County, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design services on Long Island or our online advertising consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063