Facebook & Social Media Advertising In Plandome

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Plandome, with the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

After you connect with people In Plandome, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Plandome to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to engage our website design company In Plandome to work with you to succeed. Excellent designs implemented by our website design company can help and achieve results!

Reaching Your Prospects In Plandome on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, passions and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Plandome is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Plandome Facebook is a superb technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, SEO advertising agency in New York or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design or our advertising consulting services in New York call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063