Facebook & Social Media Advertising In Plainedge

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Plainedge, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

After you connect with people In Plainedge, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Plainedge to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to identify what it is that you really need to achieve.

Remember to allow our website design experts In Plainedge to aid your business to achieve real results. Effective designs developed by our website design experts help you and secure results!

Reaching Your Prospects In Plainedge on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have related passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, passions and more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Plainedge is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Plainedge Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising consultants, our local ad agency, SEO advertising agency or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design services in NY or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063