Facebook & Social Media Advertising In Oyster Bay

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Oyster Bay, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

When you appear in front of people In Oyster Bay, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Oyster Bay to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to speak with our website design experts In Oyster Bay to serve your business to succeed. Exceptional designs by our website design company can help and achieve results!

Reaching Your Prospects In Oyster Bay on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• People who are followers of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Oyster Bay is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any business who does business locally In Oyster Bay Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our LI pay per click advertising agency, our local advertising agency on Long Island, SEO consultants or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design services or our advertising consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen company on L.I. and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063