Facebook & Social Media Advertising

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people , with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

When you reach people , then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to let our website design agency to serve your business to achieve results. Strong designs developed by our website design experts drive success and achieve results!

Reaching Your Prospects on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any business who does business regionally Facebook is a great method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency, SEO advertising agency in New York or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design professionals, our graphic design services on Long Island or our advertising consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service in Nassau and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063