Facebook & Social Media Advertising In Ocean Beach

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Ocean Beach, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In Ocean Beach, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Ocean Beach to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design experts In Ocean Beach to aid your business to succeed. Professional designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Ocean Beach on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, interests and more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Ocean Beach is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any organization who does business regionally In Ocean Beach Facebook is an excellent method to reach your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants in Nassau County, SEO ad agency or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies or our marketing consulting services on LI contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063