Facebook & Social Media Advertising In Ocean Beach

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Ocean Beach, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

Once you connect with people In Ocean Beach, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Ocean Beach to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to reach out to our website design experts In Ocean Beach to work with you to maximize results. Powerful designs by our website design experts help your business and secure results!

Reaching Your Prospects In Ocean Beach on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have related interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Ocean Beach is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In Ocean Beach Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local ad company in NY, SEO experts in Suffolk County or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen service in Suffolk County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063