Facebook & Social Media Advertising In Northport

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Northport, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

Once you appear in front of people In Northport, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Northport to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to determine what it is that you really need to achieve.

Remember to reach out to our website design agency In Northport to assist your business to achieve results. Quality designs created by our website design agency help you and secure results!

Reaching Your Prospects In Northport on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• People that are followers of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Northport is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Northport Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising agency, SEO ad agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design experts, our graphic design services in Suffolk or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid ads professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063