Facebook & Social Media Advertising In Northport

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Northport, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

Once you reach people In Northport, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Northport to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to speak with our website design agency In Northport to aid you to achieve results. Powerful designs by our website design company can help and drive results!

Reaching Your Prospects In Northport on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• People that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, location, interests and even more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Northport is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In Northport Facebook is a superb way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising company, our local ad consultants, search engine optimization advertising agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design in New York or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063