Facebook & Social Media Advertising In New City

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In New City, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you connect with people In New City, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In New City to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design experts In New City to assist your business to achieve real results. Quality designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In New City on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• People that have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, interests and much more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In New City is its capability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any business who does business regionally In New City Facebook is a superb way to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Long Island PPC advertising consultants, our local ad company, SEO experts or remarketing agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web design professionals, our graphic design or our marketing consulting services on LI call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063