Facebook & Social Media Advertising In Muttontown

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Muttontown, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

When you reach people In Muttontown, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Muttontown to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to let our website design company In Muttontown to serve you to succeed. Quality designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Muttontown on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Potential customers who are fans of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Muttontown is its capability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Muttontown Facebook is a great way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click ad agency, our local advertising agency, SEO ad agency in Nassau or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design professionals, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen in Suffolk and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063