Facebook & Social Media Advertising In Moriches

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Moriches, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

Once you connect with people In Moriches, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Moriches to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design experts In Moriches to serve your business to maximize results. Quality designs created by our website design agency drive success and secure results!

Reaching Your Prospects In Moriches on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People who are fans of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, location, hobbies and much more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Moriches is its ability to get to prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In Moriches Facebook is a superb method to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising agency in NY, SEO advertising agency or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design in Nassau or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063