Facebook & Social Media Advertising In Moriches

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Moriches, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

When you connect with people In Moriches, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Moriches to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to allow our website design experts In Moriches to serve your business to achieve real results. Professional designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects In Moriches on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, hobbies and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Moriches is its capability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any company who does business locally In Moriches Facebook is a great method to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local advertising professionals, SEO ad agency on Long Island or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design consultants, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063