Facebook & Social Media Advertising In Mineola

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Mineola, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you connect with people In Mineola, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In Mineola to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to let our website design experts In Mineola to help you to achieve real results. Powerful designs from our website design experts can help and achieve results!

Reaching Your Prospects In Mineola on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• People that have related passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, passions and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Mineola is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Mineola Facebook is a superb technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising agency on Long Island, SEO ad agency on Long Island or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design consultants, our graphic design companies on LI or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063