Facebook & Social Media Advertising In Manhasset

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Manhasset, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

After you connect with people In Manhasset, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Manhasset to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to call our website design experts In Manhasset to help you to achieve real results. Strong designs by our website design company help your business and achieve results!

Reaching Your Prospects In Manhasset on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Prospects that are followers of your page;
• Individuals who have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, passions and even more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Manhasset is its ability to reach prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Manhasset Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC advertising agency, our local ad agency, SEO consultants in Suffolk County or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design services or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen company in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063