Facebook & Social Media Advertising

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people , possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

When you connect with people , then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to call our website design company to assist your business to maximize results. Excellent designs designed by our website design agency drive success and secure results!

Reaching Your Prospects on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• Prospects who are followers of your page;
• People that have similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, pursuits and more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers is its ability to reach prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC ad company, our local ad professionals, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design experts, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company on L.I. and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063