Facebook & Social Media Advertising In Levittown

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Levittown, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

After you reach people In Levittown, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Levittown to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design experts In Levittown to assist you to succeed. Quality designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Levittown on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• People that are fans of your page;
• People that have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, location, hobbies and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Levittown is its capacity to get to prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who does business locally In Levittown Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County pay per click advertising company, our local advertising company in Suffolk County, SEO ad agency in Suffolk or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design agency, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063