Facebook & Social Media Advertising In Laurel Hollow

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Laurel Hollow, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

After you connect with people In Laurel Hollow, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Laurel Hollow to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to engage our website design company In Laurel Hollow to help you to succeed. Professional designs created by our website design experts can help and secure results!

Reaching Your Prospects In Laurel Hollow on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Laurel Hollow is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any company who does business locally In Laurel Hollow Facebook is a superb method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad agency on Long Island, search engine optimization ad agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design services or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063