Facebook & Social Media Advertising In Kings Park

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Kings Park, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you connect with people In Kings Park, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Kings Park to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design company In Kings Park to assist your business to maximize results. Powerful designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Kings Park on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Kings Park is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who does business regionally In Kings Park Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, search engine optimization ad agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design services or our advertising consulting services in NY contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063