Facebook & Social Media Advertising In Kings Park

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Kings Park, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you appear in front of people In Kings Park, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Kings Park to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design company In Kings Park to aid you to achieve results. Professional designs by our website design experts help you and drive results!

Reaching Your Prospects In Kings Park on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• People who are followers of your page;
• Individuals who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, location, hobbies and even more. These people become part of an "audience" which may include many people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Kings Park is its capability to reach prospects who are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Kings Park Facebook is an excellent method to reach your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising consultants, our local ad company, SEO ad agency in NY or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design experts in New York or our online advertising consulting services on LI contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063