Facebook & Social Media Advertising In Kensington

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Kensington, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

When you reach people In Kensington, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Kensington to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to allow our website design experts In Kensington to assist you to maximize results. Strong designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Kensington on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• Potential customers who are fans of your page;
• People that have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, interests and much more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Kensington is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Kensington Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency in New York, SEO ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design experts, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen on LI and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063