Facebook & Social Media Advertising

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people , having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

Once you connect with people , then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to allow our website design agency to work with you to succeed. Powerful designs implemented by our website design experts will help and secure results!

Reaching Your Prospects on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, passions and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any business who does business locally Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our New York PPC ad company, our local ad professionals, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design experts, our graphic design experts in Nassau County or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company on L.I. and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063