Facebook & Social Media Advertising In Herricks

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Herricks, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Herricks, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Herricks to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to engage our website design agency In Herricks to assist you to succeed. Powerful designs by our website design company help your business and secure results!

Reaching Your Prospects In Herricks on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• People that are fans of your page;
• Individuals that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Herricks is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In Herricks Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC advertising company, our local advertising agency in Suffolk, SEO ad agency or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design in Nassau or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063